Qualtrics Platform
Customer Journey Optimizer
XM Discover
Qualtrics Social Connect

General Look & Feel Settings

About General Look & Feel Settings

The General section of the Look and feel menu contains options for changing key aspects of your survey’s appearance. These options include changing the next and back button text, adding a progress bar, limiting the number of questions per page, and adding a survey header or footer.

Changing Next and Back Button Text

By default, the buttons at the bottom of each page will show → and ← to cater to an international audience. These buttons can be customized with your own wording.

Qtip: Surveys by default don’t include a back button. You can add a back button in the survey options.

Warning: In some cases, a back button won’t show on a page even if you have the setting selected in your survey options. This is caused by having elements between blocks in your survey flow. Any element (branch logic, embedded data, randomizer, web service, etc.) will disable the back button on the first page of the block that follows it.

Changing button text for the entire survey

Navigate to the Survey tab.
Open Look and feel.
Go to the General section.
Type new text into the Next Button Text and Previous Button Text boxes. Note that you can’t use HTML or make other rich content edits to the next and back button text.
Click Apply.

Changing button text for 1 page of the survey

Place the questions for that survey page into their own question block.
Select the whole block (not just a question in the block) and then select Next/Previous button text.
Type new text for your buttons.
Click Save.

Translating the Next / Previous button text

While editing the button text (either while editing a block or in the Look and feel editor), click the blue dropdown.
Hover over the library where you’d like to save the translation.
Click New Message.
While in the message editor, type the button text in your default survey language.
Give your message a description.
Click Save.
Navigate to the Library from the global navigation menu.
Select your message.
Select Add / Edit Translations.
Translate your message according to the guidelines in Translating Messages page.

Qtip: To revert to the default button text, click Use Fixed Text from the drop-down menu.

image of the Use Fixed Text option found when changing the next/previous button text within Block Options

Adding a Progress Bar

With a progress bar, participants can see how far along they are in the survey. We generally recommend a progress bar over question numbers because it gives participants an idea of both how far they’ve come and how much further they have to go.

Qtip: The progress bar counts every survey question in its calculation. If logic in your survey skips participants past a set of questions, their progress will jump accordingly. If you want certain content not to be calculated in the progress bar, see Exclude from Progress Bar Calculation.

Adding a Progress Bar

Navigate to the Survey tab and open Look and feel.
Go to the General section.
Select a progress bar style from the Progress Bar dropdown.
- None: No progress bar.
- With Text: A progress bar with 0% and 100% labeled at the ends.
- Without Text: A progress bar with no extra text.
- With Verbose Text: A progress bar labeled with “Survey Completion” and with 0% and 100% labeled at the ends.
Determine if the Progress Bar Position is at the top or bottom of your survey.
Click Apply to save your changes.

Specifying Questions Per Page

By default, your entire survey will show up on 1 page unless you added page breaks or logic to your questions. The questions per page feature is a quick way to add page breaks automatically, saving you time as you create longer surveys.

Specifying a set number of questions per page

Navigate to the Survey tab and open Look and feel.
Go to the General section.
Type a new number in the Questions Per Page field.
Click Apply to save your changes.

Qtip: If your survey includes timing questions, consider manually splitting your survey into pages using page breaks. Questions per page may result in timing questions working on a different page than the page you intended.

Qtip: If you’re editing a conjoint or MaxDiff project, see differences in page break behavior in Building Additional Survey Content.

Adding a Survey Header/Footer

Survey headers and footers are useful for displaying content on every page of your survey at either the top or bottom of the page. You can use these fields to add a custom company logo, a survey title, or instructions for your survey respondents.

Qtip: If you need a header or footer for just 1 page, try a text / graphic question instead. This question displays information without asking for feedback and is perfect for instructions or section headings.

Adding a header/footer:

Navigate to the Survey tab and open the Look and feel menu.
Go to the General section.
Enter your header or footer content into the respective text box. Click edit to access the rich content editor.
Qtip: You can also click the drop-down arrow, choose the appropriate library, and click New Message to access the rich content editor and create a header that can be translated and used in multiple surveys.
In the rich content editor, add and format text and/or images.
Click Save.
Click Apply.

Translating Header/Footer Text

Navigate to the Survey tab and open the Look and feel menu.
Go to the General section.
Click the drop-down arrow next to the header or footer you’d like to translate. Choose a library and select New Message.
Give your message a description.
Type your header/footer text in the survey’s default language.
Click Save.
Click Apply.
Navigate to the Library page.
Click the 3 horizontal dots to the right of your message and select Translate message.
Translate your message according to the guidelines on the Translate Survey page.